On July 17, 2025, CEAT Limited, India’s well-established tyre giant under the RPG Group umbrella, dropped its unaudited results for the quarter ended June 30. From the numbers, it’s clear the company is pushing forward on many fronts. But scratch the surface, and a more layered narrative emerges—one that blends growth with calculated risk, rising costs with marketing ambition, and a hint of caution beneath the cheer. Let’s unpack what really happened.
Headline Numbers: Revenue Soars, Profit Slows
Let’s begin with what grabs attention:
- Revenue: ₹3,529.4 crore (▲10.5% YoY)
- Net Profit: ₹112.3 crore (▼27% YoY)
- EBITDA Margin: 10.9% (down from 12.2% last year)
Now that’s an interesting mix, isn’t it? On the one hand, revenue has risen sharply—a healthy double-digit growth year-on-year. On the other, net profit has shrunk significantly. It’s the kind of financial cocktail that makes investors raise one eyebrow and ask: “Wait, what’s going on under the hood?” Let’s look at what drove this outcome.
Topline Growth: OEM + Replacement = Strong Traction
CEAT’s revenue jump wasn’t by accident. The company attributes this rise to solid demand from both OEM (Original Equipment Manufacturer) partners and the replacement market. In simpler terms, they’re selling more tyres to car and bike companies (OEMs), and also to everyday consumers and dealers who are replacing worn-out tyres. That’s good news—it shows CEAT is relevant in both B2B and B2C lanes.
The international business, however, remained flat. Global macroeconomic headwinds and some geopolitical uncertainties likely dampened that arm, but CEAT still managed to balance that with its domestic performance.
Why the Profit Drop?
Now, this is where it gets interesting—and real. Despite selling more tyres, CEAT’s net profit fell by ₹42 crore compared to the same quarter last year. That’s a 27% YoY decline, which isn’t a small dip. So, what’s the story behind this margin squeeze?
1. IPL Marketing Blitz
Q1 coincided with the IPL season, and CEAT, being a prominent IPL advertiser and strategic partner, went all-in on branding. CEO Arnab Banerjee and CFO Kumar Subbiah both acknowledged that Q1 is traditionally a marketing-heavy quarter—and IPL only intensifies that spend. While it may hit profits in the short term, it builds brand equity in a way few other campaigns can. After all, who hasn’t seen CEAT banners lighting up stadiums and screens during cricket fever?
2. Rising Raw Material Costs (YoY)Another drag on profits came from a higher raw material (RM) basket compared to last year. Even though RM costs stayed largely flat sequentially (Q1 vs Q4), they were significantly higher when compared to Q1 FY25. Rubber, carbon black, and other input costs added weight to the cost of goods sold, shaving off the gross and EBITDA margins.
Prices didn’t rise fast enough to offset cost increases. That’s often the case in competitive industries—raise prices too much, and you risk losing volume; keep them too low, and margins bleed. CEAT seems to be walking that tightrope.
Other Highlights Worth Noting
- 53% from replacement market
- 28% from OEMs
- 19% from exports
- 2/3 Wheelers: 27%
- Passenger/Utility Vehicles (PC/UV): 21%
- Truck & Bus: 30%
- Off-Highway: 15%
- LCV/Others: 7%
Recognition & Brand Momentum
- Investing in capacity
- Doubling down on brand-building
- Staying lean on debt
- Navigating raw material swings
- Targeting both domestic and international markets
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